内容简介

So What？ gets straight to the point so you can cut through the noise and nonsense of work。 Much of what we learn in our formative years is unlearnt in later life。 As grown-ups we are often unable to answer the simplest of questions in a clear， direct way， and frequently have no idea why we are doing something。 This can lead to crippling inefficiency in business， and goes some way to explaining why so many people spend so much time doing things that have no bearing on the true purpose。
by behaving in a genuinely inquisitive way， you can get right to the heart of the matter and save yourself hours， days， and even months of anguish。 The questions So what？， Why？， How？， and When？ can be hugely effective when applied in the right context， and this book shows you how to use them。
Once all the right questions have been posed， there is a final sure-fire method for testing whether something is relevant and helpful。 By completing the sentence “Something must be wrong if……”， it is simple to work out if you are wasting your time。 For example， “Something must be wrong if I don't want to go to work in the morning。”
So What？ shows you how to become truly inquisitive again。 So let the questions roll。 Pay attention to what the answers are。 Learn from them， and you will immediately improve your prospects of finally getting somewhere in life。
　　So What？ gives it to you straight like no other business book you will have read。 Kevin Duncan's no-nonsense style will take you straight to the heart of the issue a in dozens of different scenarios。 For example: The Value of Questions The only way to break the unholy chain of vagueness is to start by asking questions of yourself and others。 Lots of them。Write a list what you are not going to do
Because what you are not going to is just as important as what you are going to do。 Avoid time wasting and get n with the ob in hand。
The issue of “when”If you are going to panic， do it early。 In other words， put the frenetic activity in early on， so that there is plenty of time to make mistakes， and rectify them。Simple is good Why would you want the route to getting something done to be complicated？ If the way forward is clear， take it。Jargon and cliche red alert Business does not work if people talk nonsense。 Jargon limits clear expression and prevents people from articulating what they really mean。 Only plain English will do。The Why chromosome Take the inquisitive nature of childhood and continue it into later life。 Pass it on so that everyone starts asking Why？more often。 Let's be inquisitive grown-ups！