内容简介

“If the owners of small companies do not think globally，they may not be prepared when one of their local or international competitors begins to encroach on their local markets。” Moreover，continues Eduardo da Costa in Global E-Commerce Strategies for Small Businesses，even those small businesses that are not necessarily geared to exporting can benefit from e-commerce。Presenting seven success stories of small businesses that have become international operators，da Costa， a visiting scholar at Harvard and president of two small businesses， offers business leaders a range of practical，valuable information on maximizing the wave of the future that’s easy to absorb and to use。
　　Da Costa，a visiting scholar at Harvard University，heads a Boston consulting firm and a business incubator。 Challenging a common assumption that the global economy is the province only of large corporations，he argues that the Internet has opened unprecedented business opportunities for smaller enterprises。He uses seven companies located variously in Ireland，Brazil，Singapore，Italy，Belgium，and the U.S。as examples to illustrate his claim。 He also statistically documents the role of small and medium-sized enterprises（SMEs） in creating jobs，contributing to regional economic growth，and spurring innovation。Da Costa then lays out the steps for setting up a global business。He covers the purchasing process and customer service， explains how to research business opportunities and markets， recommends ways to utilize the Internet and other information technology， and suggests solutions for overcoming the main obstacles to international trade faced by small companies。