内容简介

Globalization is here to stay, and companies that avoid investing in emerging markets won't remain competitive for long. But doing business in developing regions presents unique challenges. Venture into this realm unprepared, and you may imperil your company.
　　Packed with advice and real-world examples, this volume helps you mitigate the dangers. For example, you'll discover:
　　How to assess four types of risks of doing business in or with a particular developing country
　　Strategies for capturing fast-growing consumer markets in emerging economies
　　Ways to adopt a truly local marketing mind-set
　　How to collaborate with social activists in developed and emerging markets to create innovative local businesses that drive new growth while also making the world a better place